15 Mobile Marketing Stats

15 Mobile Stats You Need to Know Before You Start Marketing

A look at 15 eye-opening smartphone stats to help you understand potential users.

Just walking around NYC it’s not hard to see the power of mobile.

And I’m guilty. (I do everything but shower with my iPhone.)

At our startup, every design and product iteration begins with mobile in mind or as the top priority. It’s how over 50% of our users consume our website, blog, email, or app. And that number is only going up as we’re even embracing bigger mobile screens. (Sadly, the Zoolander phone didn’t win out.)

To truly process the impact of this mobile movement, I dug up 15 staggering stats to help you understand the mobile phone user. Here we go:

  1. 50 Billion texts are sent on WhatsApp everyday.
  2. 6.3 Billion texts are sent per day in the US.
  3. The average American sends and receives 35 texts per day.
  4. You check your phone 150 times per day.
  5. The US adults spends an average of 2 hours and 51 minutes a day using mobile devices.
  6. 80% of internet users own a smartphone.
  7. 78% of Facebook users are mobile-only.
  8. More email is read on mobile than on desktop email clients.
  9. Text messages have a 98% open rate (Email is 22%)
  10. The average response time per text is 90 Seconds (Email is 2.5 days)
  11. A texting campaign is 8 times more likely to be shared then an email campaign
  12. 44.7% of email opens occur on a mobile device.
  13. Over half of smartphone users grab their smartphone immediately after waking up.
  14. By 2019, mobile advertising will represent 72% of all US digital ad spending.
  15. Traffic from mobile devices is now nearly 50 percent of overall online U.S. retail traffic.

And one last note on mobile stats comes from Benedict Evans at Andreessen Horowitz. He created graph showing where people use there mobile phones. Turns out that mobile doesn’t really mean mobile. See his graph here.

Good luck with your marketing.

I got these stats from freely.net, SlickText, GSMA, WhatsApp and Forrester Research.