Charles Myslinsky is the most impressive product person I know.
He ran product at Jet which sold to Wal-Mart for $3.3 billion.
His latest startup just raised over $100m.
Hear how the Wal-Mart acquisition changed his life and why you should join a high-growth company and NOT start your own startup.
Plus, I talk about how we met over a tequila-fueled argument at a taco night in Brooklyn. Spoiler: he won the argument.
In this episode we discuss:
- The right path to go down: starting a startup vs. joining one
- Whether the windfall from the Wal-Mart sale was life-changing
- Lessons learned from working with Marc Lore (Former Jet CEO)
- His half-baked startup ideas
- What it means to be “a product person” and what a “product job” really means
- The best advice he ever got
Okay, here are five things that caught my attention.
Want to run a live shopping experience on your Shopify site?
This guide gives you a playbook on standing up a live event. See why brands from BeautyCounter to Adidas are investing in live shopping events. Some reasons to consider live ecommerce:
- It’ll increase your time on site by 5x and conversions by 3x
- Engage with customers in real time
- An innovative way to collaborate with influencers
There are 5 ways to create content that drives traffic for your site:
- User-Generated SEO-Optimized (UGSO): Your users generate public content which Google finds and surfaces in organic search. EX: Quora
- Editorially-Generated SEO-Optimized (EGSO): Employees of the company create content with the goal of ranking higher for certain keywords. EX: Hubspot
- Data-Generated SEO-Optimized (DGSO): Your company auto-magically generates thousands of individual pages off on your UGC and proprietary data. EX: Yelp
- User-Generated Virality-Optimized (UGVO): UGC content leads to users sharing content with friends, which then pulls those friends in. EX: TikTok
- Editorially-Generated Virality-Optimized (EGVO): Founders make one-off viral content — also known as thought leadership. EX: superhuman’s CEO writing
Which companies do Editorially-Generated SEO-Optimized (EGSO) content-driven growth best? These four companies came up over and over:
Read the post to see their examples. Below is a graphic that talks about the types of content brands make.
According to content agency, Animalz, here is the basic writing structure that is recommended.
- Hook: Snare the reader with something unexpected.
- Sinker: Provide enough meat to keep the reader around.
- Line: Create a thread that runs from introduction to conclusion.
Here is their call out on “hooks”:
The best hooks simply look and feel different from what the reader expects. If you still think that surprising the reader sounds tricky, consider this: Most articles begin with predictable, boring opening lines. Hooks do the opposite: They are unexpected. They break with convention and force the reader to pay attention.
Want to validate that your customers want the concept you’re about to design and manufacture?
Pre-orders are gaining momentum – and advance images of influencers wearing digital versions of the season’s must-have new fashion may hold the key to effective marketing
Brybe is a marketplace where you can find Influencers from all over the world. The best part is that you can easily filter by the following criteria:
- Their rate cards
- City or location
- Social media channel (Ex: Instagram, TikTok)
Hope these articles can help you in your career.