Are you an order-taker or a decision-maker?
This phrase floored me as an agency owner because I was defaulting to option one.
In today’s episode, you’ll hear from David C. Baker, author of The Business of Expertise about how to be more of a decision maker
Whether you’re the owner of a service business or you just want to be heard in your next board meeting, David has some thoughts for you.
In this episode we discuss:
- The difference between being a decision-maker and an order-taker
- Tactics for be premier thought leader
- Mistakes in positioning an agency
- How to price your service business
- Examples of how people starting today should focus their positioning
- David’s half-baked startup ideas
Okay, here are five things that caught my attention.
🌱The Momentum Canyon: From Traction to Growth
Momentum is everything in startups. But just like with any growth loop, the loop can work for you or against you. Maintaining momentum requires anticipating future problems, and making sure you are planting the right seeds today.
Going from traction to grow is much harder than most growth teams realize. This blog post breaks it down pretty well.
🔑 The Facebook Ad Manager of Influencer Platforms
I have been looking for a tool like this for some time. Handraise has 3 key features you should care about when working with influencers.
- Opted-in: All creators are pre-qualified before you ever see them—yes, rates are included.
- Hit target market: Only choose from creators who reach your target market
- Come with creative: Creators pitch their campaign concepts for your review—this is a big help!
📈 TOOL: Track 2 Million Brands to See Who is Growing the Fastest
Want a database of innovative brands?
Want to know who to watch to get ideas for your brand?
Charm has a database to help you see every new brand and it filters them based on overall growth metrics. This is helpful if you want to know who the trending brands are to watch.
💸How Founders Can Raise Money Without Giving Up Equity
Should you raise VC money? Should you give away equity?
One other option is using a creative financing option like Clearco. If you’re a SaaS, D2C or Agency with predictable revenue, then you can get a loan (1% to 8%) based off your existing data. They give you financing for operations or growth. This only works for you if you’re confident you can invest that money the right way.
Disclaimer: GrowthHit has a partnership with Clearco.
💭 How to Use the Instagram Collab Feature for Posts and Reels
Want to partner with other brands or influencers to co-create Instagram content? Wondering how to use the Instagram Collab feature for Reels and feed posts?
Until now, there were two ways to show a partnership on Instagram:
- Tag a brand or creator in your posts, just as if you were tagging a friend. There’s no way to differentiate personal and professional tags so this lacks transparency.
- Use the branded content tag to show that a post was sponsored. Only some creators are eligible to use this tag.
The Collab label gives you a third option. Anyone you tag as a collaborator will be shown as a co-author of the post. See if it’s right for your business.
Hope these articles can help you in your career.
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