My Favorite Articles of the Week 

How to Launch a Product the right way.

One powerful Social Media Tool for Twitter.

A 40 point checklist for content marketing.

Below are the articles that got my attention this week. Cheers!

LAUNCH
How ‘Foundr’ Pulled Off a Successful Product Launch, A Step by Step Guide

eCOMMERCE
13 eCommerce Conversion Optimization Case Studies that are Game Changers

GROWTH HACKER
Indispensable Growth Frameworks from A Facebook, Twitter and Wealthfront Alum

CONTENT MARKETING
The Ultimate 40-Point Checklist for a Smarter Content Marketing Strategy 

PRODUCT OF THE WEEK
Arguably, The Most Powerful Social Media Tool on Twitter