One of my goals in 2018 is to focus on learning new marketing skills.
That means dedicating time to online classes, podcasts, books or YouTube videos to get better at certain verticals. For me, I am particularly interested in technical marketing, conversion through customer based marketing and writing marketing copy from with a foundation in behavioral economics.
Oh, and I want to get better at making waffles but that’s for another post.
Here are some of the marketing courses to take in 2018 and the ones I would recommend for anyone looking to up their marketing game. Some are free and some are not. I have listed them by area of interest.
How to Become a Technical Marketer
The Lean Analytics Workshop
Learn Content Marketing Strategy to create and grow an audience
The Ultimate Playbook for Conversion Funnels (Spoiler, I made this course.)
A Half-Day Workshop (with Yours Truly) on How to Run Growth