Rocky-Training

How to Up Your Marketing Game in 2018 

One of my goals in 2018 is to focus on learning new marketing skills.

That means dedicating time to online classes, podcasts, books or YouTube videos to get better at certain verticals.  For me, I am particularly interested in technical marketing, conversion through customer based marketing and writing marketing copy from with a foundation in behavioral economics.

Oh, and I want to get better at making waffles but that’s for another post.

via GIPHY

Here are some of the marketing courses to take in 2018 and the ones I would recommend for anyone looking to up their marketing game.  Some are free and some are not.  I have listed them by area of interest.

STARTUPS
How to Start a Startup Series by Stanford and Y Combinator

TECHNICHAL MARKETING
How to Become a Technical Marketer

ANALYTICS
The Lean Analytics Workshop

SEO
Learn SEO from the Head of SEO at Airbnb

HUBSPOT
The Mastering HubSpot Course by Rob Sobers

ADWORDS
An advanced AdWords course to grow your business

EMAIL
How to Make Six Figures with Email Marketing 

CONTENT MARKETING
Learn Content Marketing Strategy to create and grow an audience

CONVERSION FUNNELS
The Ultimate Playbook for Conversion Funnels (Spoiler, I made this course.)

GROWTH MARKETING
A Half-Day Workshop (with Yours Truly) on How to Run Growth

Cheers!

Jim