In 2020, our agency took a big hit.
We lost $400k in 48 hours.
Ugh.
I wrote about our struggles during COVID here.
People have been kind to ask how it’s going.
Are we healthy? Is our business still around? Is my daughter still into FROZEN?
(Yes, Yes and Oh, Yes!)
Today, I provide a longer update on how GrowthHit is doing. I talk numbers.
Yup, we’re exposing financials.
We hit on what’s working. What’s not working. And our goals.
Plus, my business partner and I reflect on how we met. (I learned something I didn’t know from him.)
And it’s not your traditional co-founder story.
Hope you enjoy it.
Okay, here are five things that caught my attention.
🛠️ The Facebook ROAS Death Spiral: Fix it Now — or Lose Your Shopify Store
In advertising, there are two undeniable facts:
- How much money you spend
- How much revenue you collected.
Shopify store owners have a huge problem. ROAS reporting has forever changed and #2 is much harder now.
And it’s such a big problem that we have to rethink how we track success. Here is a good post breaking down how to use MER and Blended ROAS to track your account’s performance.
💯 100+ Resources to Launch, Scale, and Lead a Startup
Founder Library is a learning portal packed with hundreds of resources to help startup founders go further faster. Below is the full table of contents but here are some of my favorites:
- PRODUCTIVITY: How to Prioritize Your Time
- FINANCE: Bootstrapping vs. Venture Capital Funding: Which Path Will You Choose?
- GROWTH: Why Product Market Fit Isn’t Enough
👩Need Part Time Help? Hire Kick-A$$ Moms
In 2020, 2.3 million women left the U.S. workforce—either through job loss or being forced to quit in order to care for their children—leading to the lowest levels of women in the labor force since the 1980s.
The Mom Project raised $80M in Series C Funding To Further Unlock $1B in Economic Opportunity for Moms.
This latest round of funding will enable The Mom Project to remain focused on their goal of connecting moms with more than $1 billion in economic opportunity in the next two years, while also accelerating significant investments in products, offerings and customer partnerships.
TLDR: Mom’s are badass and you should hire them!
🎵 Spotify Will Make Ads for You, Seriously
Need help with audio ads? Don’t hire an agency. Spotify will make your ads for free. Yes, really. Obviously, they want you to then buy ads on Spotify but worth testing if you’re looking at doing podcast ads. Here is how it works.
- Tell them what to say and pick background music
- Professional voice actors record your script
- They mix the sound and produce your ad
📝 Use Klaviyo? How to Prepare for Apple’s Changes
Since Apple announced its plans for iOS 15, marketers have been wondering how these changes would impact the world of email.
Earlier this year, Klaviyo addressed questions surrounding the upcoming privacy changes and what they mean for email marketing.
While there are still some unknowns that won’t be clarified until Apple actually releases the update, the Klaviyo team has been uncovering more details on how iOS 15 will affect your account and what you can do to get ahead of potential problems.
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