"When life happens." - that is how I would describe my 2025. Every December, I write a post to recap the year. It’s become a personal tradition—an annual pause where I look back on the …
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A Look Back at My 2024
Meeting a billionaire, attempting to grow GrowthHit & Neat, 10 years with Kyle, and Navigating the Adventures of Being a Girl Dad (Chapter 7). As we approach 2025, I like to take a moment to …
Holiday Ecommerce CRO Audit: 25 Checks Before Paid Traffic Spikes
Holiday traffic does not fix a weak ecommerce funnel. It makes the weakness more expensive. A checkout issue losing a few orders in September can become a much bigger revenue leak once paid traffic …
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Black Friday Email and SMS Calendar: What to Send From August Through Cyber Monday
The biggest mistake brands make with BFCM email and SMS is starting too late. Black Friday should not be the first time your list hears about the sale. By then, deliverability should be healthy, …
Shopify BFCM Readiness Checklist: Offers, Merchandising, Operations, and Tracking
A strong Black Friday and Cyber Monday campaign is not built in the final week of November. By then, the decisions that matter most should already be made. Your offer should protect margin. Your …
Q4 Meta Ads Creative Testing Plan: What to Test Before CPMs Rise
The worst time to find out your Meta creative does not work is Black Friday week. By then, competition is heavier, budgets are larger, and every weak impression costs more to learn from. That is …
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Holiday SEO Strategy: What Ecommerce Brands Need to Publish Before Q4
If your holiday SEO strategy starts when Black Friday emails start going out, you are already late. Q4 search performance is usually built months earlier. Google needs time to crawl updated pages, …
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Should You Niche Down? How Smaller Markets Can Create Bigger Businesses
Founders are often afraid that niching down will make the company smaller. I have seen the opposite happen. A narrower market can make positioning clearer, acquisition cheaper, referrals …
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