For Founders
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posted on December 31, 2025
“When life happens.” – that is how I would describe my 2025. Every December, I write a post to recap the year. It’s become a…
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Growth Marketing
For Founders
posted on December 17, 2024
Meeting a billionaire, attempting to grow GrowthHit & Neat, 10 years with Kyle, and Navigating the Adventures of Being a Girl Dad (Chapter 7). As…
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Growth Marketing
posted on September 28, 2026
Holiday traffic does not fix a weak ecommerce funnel. It makes the weakness more expensive. A checkout issue losing a few orders in September can…
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Growth Marketing
posted on September 27, 2026
The biggest mistake brands make with BFCM email and SMS is starting too late. Black Friday should not be the first time your list hears…
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Growth Marketing
posted on September 27, 2026
A strong Black Friday and Cyber Monday campaign is not built in the final week of November. By then, the decisions that matter most should…
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Growth Marketing
posted on September 26, 2026
The worst time to find out your Meta creative does not work is Black Friday week. By then, competition is heavier, budgets are larger, and…
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Growth Marketing
posted on September 25, 2026
If your holiday SEO strategy starts when Black Friday emails start going out, you are already late. Q4 search performance is usually built months earlier.…
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