John Lee Dumas & Jim Huffman talk about The Growth Marketer’s Playbook on Entrepreneur on Fire

As mentioned before, I’m a podcast junkie.

I’m always looking for something to listen to on my commute.  That includes podcasts related to startups, the entrepreneurial journey or anything about NBA trade rumors.

I had the privilege of sitting down with the host of Entrepreneur on Fire, John Lee Dumas, this past week to record an episode.

In the episode, we talk about going from idea to seven figures, the reason most startups fail, tips for growing a startup with no money and my obsession with basketball in the 90s.

If you want to check it out, you can listen to the episode right here.

As always, here are 5 articles that caught my attention this week.

(1) Exact Growth Playbook: From Idea to Seven Figures with a Growth Agency CEO
(2) 10 Google Analytics Ecommerce Reports (Bonus: Revenue Per Email Report)
(3) Instagram Sponsored Posts: Everything You Need to Know
(4) Beardbrand Marketing: How to Turn $30 into $100,000 MRR (Case Study)
(5) How To Launch On Product Hunt Like A Boss [+ 5 Hacks]

Cheers!

Jim Huffman

Here are the Show Notes

**Click the time stamp to jump directly to that point in the episode.

• Today’s Audio MASTERCLASS: The Exact Growth Playbook: From Idea to Seven Figures with Jim Huffman
• [01:47] – Jim shares something about himself that most people don’t know.
• [03:46] – Jim gives a quick overview of what he’ll cover today.
  • It’s really about focusing on things that matter, or focusing on the right target audience and doing things that maybe don’t scale initially but that add the most value; then, eventually you’ll figure out how to scale those things.
• [04:50] – Why do most businesses or startups fail?
  • They start focusing on growing right away.
  • Everyone has 5 brands that they love or tools they use that they rave about, and if you don’t have that yet, then it’s not time to focus on growth. It’s time to focus on how you’re adding value to your customers in a way that you’re actually making their day.
• [07:30] – How do you know when you’re ready for growth?
  • One way to quantify this is doing a Net Promoter Score.
  • You’ll know it when you have it; it’s when you can’t keep up with demand.
  • Focus on being better, not bigger.
• [09:52] – Where do we start as entrepreneurs?
  • See what channels your competitors are choosing to be on or not choosing to be on.
  • You want to have a product that makes people want to use it and love it. And you have to have a basic conversion funnel set up.
  • Before you send any traffic to your platform, you want to make sure you can optimize it.
  • If you’re just starting out, the first tactic to start with is asking yourself the question, “How can I have the biggest impact on my customer in a positive way?”
• 15:56 – Jim shares an example of what using tools like SimilarWeb and SpyFu look like.
  • Adding value in teaching is the best way to give a great first impression.
• [21:06] – Jim shares his revenue streams that make up his $50,000 a month.
• [24:32] – Growth tactics for companies that want quick results.
  • The real question you have to ask yourself is, “How fast can I implement this, and when will I get results?”
  • If you want to grow quick, you have to have some ad dollars.
• [26:07] – Jim walks us through what a 3-tiered funnel ad might look like.
  • Educate them with the “Here’s the problem you have, here’s how we solve it.” That’s the top of the funnel ad.
  • The middle of the funnel ad, that’s when we go into the buyer’s mindset.
  • The bottom of the funnel ad is simple. It’s just retargeting people who dropped off and didn’t convert.
• [28:23] – Jim gives Fire Nation some growth tactics for a small budget.
  • It’ll take a lot of time, but it’s going to have a great return, and hopefully you’re going to create customers that like your product so much, they’ll end up telling their friends.
  • Be accessible. When you don’t have a lot of money, you have to be available.
• [31:03] – What’s one key thing that these high growth companies and startups have in common?
  • Referrals and people who spread the word.
• [35:03] – Jim’s parting piece of guidance
  • Visit The Growth Marketer’s Playbook and use the promo code EOFire30 for 30% off!
  • Be very honest with yourself.
  • When you think of your ideal customers and the people who love your product the most, what is the language they use when they talk about your product or service to other people?
  • Language is going to tell you so much. Everything is going to be around your perfect customer’s language, so make sure you are studying that.