Here is a guide on how to get experience as a growth marketer without having a job.
Students in my General Assembly digital marketing class constantly ask me one question about getting a job in growth marketing or digital marketing.
For a while, I didn’t know how to answer it. This question is the main reason most of them don’t break into a career in digital marketing or growth hacking. The question:
How to get experience as a digital marketer when no one will hire you?
Not having experience is the main reason they think they are unable to start a career in growth marketing. These are smart people asking this question. The digital marketing class at General Assembly is usually filled with young professionals looking to get a digital marketing gig, experienced professionals looking to make a career change or veteran marketers from the print world wanting relevant skills to become more marketable.
It’s possible to get experience without having a job title of growth marketer or digital marketer because that’s how I started.
I have broken down my answer into two parts below. The answer involves rolling up your sleeves and relentlessly pursuing this career path by targeting early stage companies or getting experience on your own. Here are the steps I would take if I were starting today.
STEP 1: READ
Read. Read every book or blog you can find about growth hacking, technical marketing or digital marketing.
So what to read . . .
- Here are 19 Resources Every Growth Hacker Must Read
- For learning about traction channels, read the book Traction.
- Here is an Awesome Article About Building Marketing Plans
- For an understanding of digital marketing analytics, read Lean Analytics.
- Here are 6 Videos to Watch About Growth & Marketing
- Anything on this Blog or this forum.
STEP 2: TEST
Get any experience you can growing companies by applying what you’ve been reading. If you don’t have a growth/marketing job — offer to work for free. If they won’t hire you then launch a side project on the cheap with WordPress, Shopify or even just a social account. The key is testing the different growth ideas you’re reading about. Test driving traffic and then converting that traffic.
Then once you have learned a few interesting things find companies that could benefit from this new found knowledge. Reach out to these companies and demonstrate the experience you have and pitch how they could apply it to their business. Seriously, this strategy works — Neil Patel has made his best hires from cold pitches like this.
Okay, so how to get experience applying what you learned from reading . . .
- Look for growth jobs on Angellist, Growthhackers.com/jobs and Linkedin.
- Launch a side project and try to grow it. Embrace your failures. Some half-baked ideas:
- Witty Shirts on TeeSpring
- A travel blog on WordPress
- An affiliate site that sells Nerd Mugs
- An Instagram account for foodies
What to test:
- Running email capture tools like Sumo
- Setting up Google Analytics
- Setting up Facebook lookalike audiences
- A/B testing landings pages with Unbounce
- Optimizing for search with 3rd party tools like Yoast and SEMrush
- Building digital tools to generate users or leads
- Creating a content strategy based on Buzzsumo’s results
Thanks to Youtube, Google and Podcasts you can learn as much as you want for free. Then you can actually test these ideas for as little as it cost to buy a web domain. You can do it. I credit this self-taught approach to everything I know in digital marketing.
Want to learn more? Check out our guide to making a marketing plan in 2017.
This was originally posted on Growthhit.