When your client goes on The TODAY Show your Google Analytics does this.
We worked for months to get on The Today Show.
Then one day it happened.
Our PR firm got the call and they wanted our client’s CEO ready in 48 hours.
Boom!
I was excited for the client. But, as a growth marketer, I was more excited to see the impact the Today Show audience would have on our numbers.
Below is a snapshot of exactly what happened to our Google Analytics during the 4 minute segment. Note that the traffic of people on the site at any one time went up to over 5,000 people on the site at once.